From DIAGNOSIS to DONE.
Dotty improves your website text as fast as you can copy and paste.
Your website looks fine, but it's not working hard enough. You're missing out on clients, search rankings, and the business growth you deserve.
Dotty finds what's keeping visitors from calling you and gives you the exact words to fix it. Copy, paste, done.
Meet Dotty:
She's more than a robot.
Dotty is your website's BFF. Trained by expert copywriters, marketers, and Google specialists who know what makes visitors pick up the phone.
Stay ahead of the competition.
She catches what you're too close to see — the little things keeping visitors from becoming clients.
Dotty Delivers
Dotty's text improvement suggestions result in:
Your Phone Ringing More
Instead of tire-kickers, you get people who already understand your value calling to book.
More Qualified Clients
Your homepage pre-qualifies clients, so you spend less time with people who aren't a fit.
More Referrals
Your friends and clients stop saying "She does... um, stuff?" and start making real introductions.
You Stop Being Invisible
When your homepage is clear, Google knows who to send your way. Show up when people search for what you do.
Is Dotty right for you?
Dotty is perfect for you if:
You're a small business handling your own website updates
You provide a service
You want more clients and sales
PERFECT FOR:
Coaches, consultants, freelancers, care & maintenance, wellness providers, creative professionals, and other service-based businesses.
TESTIMONIALS
The Dotty Fan Club
"Such a big difference
"Always delighted with the results."
- Katie, Archaeologist
"My website looks great
and functions perfectly."
- Harold, Psychologist
"A few simple changes
took my website from buried to the top of Google search results."
- Gib, Grant Writer
Who Built Dotty?
Three business owners who've been exactly where you are.
They know what it's like to wear every hat, need more clients, but not have $5,000 lying around for a professional copywriter.
So they built Dotty — trained on the best conversion copywriting techniques, made simple enough for anyone to use.
Dotty reads your homepage like your ideal client would and tells you exactly what to change. She keeps your voice. She just makes it clearer.
No guesswork. No blank screens. Just copy, paste, and get back to the work you actually love doing.
Frequently Asked Questions
How long do Dotty's suggestions take to implement?
Most clients copy-paste all changes in 20-30 minutes.
Will this mess up my existing design?
Nope! Dotty only improves your text. Your website stays exactly the same (except for the text).
What if I don't like the suggestions?
100% money-back guarantee. But we've yet to meet a client who didn't love the improvement suggestions.
How does Dotty know what to change on my homepage?
Our dynamic trio developed Dotty by combining expertise from small business owners, marketers, sales agents, and Google experts. She analyzes your copy like a customer would, spots what's confusing or weak, and suggests improvements that convert visitors AND get noticed by search AI.
Will Dotty change my voice or personality?
Never. Dotty was developed by real small business owners who know your voice is what makes you special. She uses your existing words and tone as the foundation—just makes them clearer and more compelling.
What makes Dotty different from other AI tools?
Dotty isn't just AI — she's the result of months of testing and development and decades of experience. She combines marketing psychology, sales techniques, Google optimization, AND AI search optimization. Plus, she has that editor's eye for detail that makes sure every word works hard.
Can’t I just have ChatGPT do what Dotty does?
No. Could ChatGPT or Claude improve your website? Sure. But what you miss is the critical training that Dotty received. She is trained to be an expert in multiple things, whereas ChatGPT or Claude will just guess what you want and lean into your confirmation bias. If you like it, a regular robot will like it, because of something called confirmation bias. Dotty doesn’t do this, so you get more honest feedback and suggestions.
How do I implement Dotty's changes?
Dotty gives you exact copy-and-paste text for each section of your homepage, plus simple instructions for updating your Squarespace site. No tech skills required. Or you can hire Dotty’s team to implement the updates for you.
Will this help my website show up better in search results?
Yes! Dotty writes in a way that both humans and Google's AI understand. This helps you appear in those featured answer boxes and AI search results that more people see first. It takes time to rank, but this is a great start.
Dotty's Data
5-10 minutes
Time to create new text
15-20 minutes
Your time to copy and paste
$0
What you risk (100% money-back guarantee)
Don't love Dotty's suggestions?
We'll give you your money back if you do not use any of the suggestions.
Are You Ready to
Get Dotty?
What You Get When You
GET DOTTY
Homepage Grade
to see how your site is doing before Dotty
Website Page Analysis
Headlines - Are your headlines clear?
Messaging - Does it explain what you do?
Optimization - Will customers, friends, and search engines understand it?
Dotty's 4-Step Research Process
Dotty is trained to deep dive into your homepage to clarify the essentials costing you business:
Who you serve (ideal client clarity)
What you actually do (service clarity)
Why they should choose you (value proposition)
When/Where they should act (clear next steps)
Give Click-to-Copy Text Improvements
Each suggestion comes with:
Exact replacement text
Explanation of why it works better
Simple implementation instructions
Content Creation for Missing Elements
If your homepage is missing important sections, Dotty writes them — headlines, service descriptions, calls-to-action, FAQs, and more.
Downloadable Report
Get your conversation in an email you can reference anytime — perfect for implementing changes at your own pace.
100% Risk-Free Guarantee
Can't use Dotty's suggestions? Get your money back.
Ready to sit down at Dotty's Desk?
Total value: $297
Get Dotty!
PRICING
Choose Your Plan
STarter
$13/page
3 pages/month
3 page appointments per month
FAQ sections
Copy-paste ready text
Cancel anytime
Perfect for: Small sites (3-10 pages total)
No contracts - cancel anytime
PRO
$11/page
7 pages/month
7 page appointments per month
AI-optimized FAQ sections
Copy-paste ready improvements
Priority support
Perfect for: Most service provider websites (7-20 pages)
No contracts - cancel anytime
Pro Plus
$9/page
15 pages/month
15 page appointments per month
AI-optimized FAQ sections
Copy-paste ready improvements
Pro site review
Perfect for teams & larger sites
Perfect for: Growing businesses with 20+ pages or multiple team members
No contracts - cancel anytime
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